Annamalai University Assignment Answer

ANNAMALAI UNIVERSITY ASSIGNMENT ANSWERS PROVIDED. CONTACT : DR. PRASANTH MBA PH.D MOBILE: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

Academic Year 2015 - 2016

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission : 29-02-2016

Last date for submission with late fee ` 300/- : 15-03-2016

NOTE:

1. Assignments sent after 15-03-2016 will not be evaluated.

2. Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

3. Assignments should be written on foolscap paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelope with superscription ¡§MBA

Assignments¡¨ and sent to The Director, Directorate of Distance Education, Annamalai

University, Annamalainagar ¡V 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

topic the answer should not exceed 15¡Vpages. Each assignment carries 25 marks

(2 topics).

Dr. RM. CHANDRASEKARAN

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. ¡§Planning is looking ahead, and Control is looking back¡¨. Comment.

2. Why do most of the large department stores and supermarket chains organize

their stores on a territorial basis and then organize the internal store units by

products? Give examples from your own experience.

3. ¡§You cannot motivate managers. They are self-propelled. You just get out of their

way if you really want performance¡¨. Comment.

4. Why do most of the controls of overall performance tend to be financial? Should

they be? What else would you suggest?

1.2 MARKETING MANAGEMENT

1. Write on various marketing environment like economic, technological,

sociocultural, demographic, political, legal and competitive.

2. Discuss the various steps involved in media planning. When and why media

planning assumes relevance and significance for a marketer?

3. Discuss the challenges in designing marketing mix strategies for a small sized

car priced more than Rs.2 Lakhs and less than 3 Lakhs for the Indian market.

4. Discuss the importance of ¡¥Promotions¡¦ for a hill resort during off-season. Also

identify the possible sales promotion schemes it can offer.

1.3 FINANCIAL MANAGEMENT

1. ¡§The credit policy of a company is criticized, because the bad debt losses have

increased considerably and the collection period has also increased¡§. Discuss

under what conditions this criticism may not be justified.

2. Is the adjustment of time relatively more important for financial decisions with

short-range implications or for decisions with long-range implications? Justify

your answer with suitable examples.

3. If the use of financial leverage magnifies the earnings per share under favourable

economic conditions, why do companies not employ very large amount of debt in

their capital structure. Illustrate your answer by giving justification.

4. ¡§The analysis of debt to equity ratios alone can be decreasing and an analysis of

the magnitude and stability of cash flows relative to fixed changes is extremely

important in determining the appropriate capital structure¡¨ give your opinion.

1.4 PRODUCTION AND MATERIALS MANAGEMENT

1. What factors are considered while designing a factory building? Will you prefer

an ¡¥L¡¦ shape building or a rectangular building for a new plant? Why?

2. State the factors governing the choice of site for a Thermal power plant in a city

or a sub-urban part of a country.

3. Discuss the functions of purchasing department in an industry. Explain some

methods of purchasing commonly adopted in an industrial purchasing. Why

should the purchasing documents be legally sound?

4. What are the various methods of purchasing and explain their importance and

steps in each method.

1.5 HUMAN RESOURCE MANAGEMENT

1. Considering the large number of pending retirement in India. What should your

organization do to prepare for this phenomenon? How will ensure that your

organization has necessary human resources it needs for the next 15 years?

2. If you were the chairperson of your company. What consideration would guide

your judgment on the following employment issues:

a) Hiring of relatives and friends of employees.

b) Promotion from within vs. choosing the best from outside.

c) Hiring SC¡¦s ST¡¦s and candidates belonging to minority communities.

d) Hiring physically handicapped persons.

3. ¡§Good raters are born, not made¡¨. Do you agree or disagree? Discuss.

¡§Performance appraisal should be a two way street. So managers evaluate their

subordinates and subordinates should evaluate their managers¡¨. Critically

evaluate this statement.

4. If a First-line supervisor is aware that one of his subordinates has a drinking

problem, but it is having no adverse effect on the subordinate¡¦s performance or

attendance, should the supervisor take any action against him? Are there moral

implications involved in this situation? State your views in this context.

1.6 BUSINESS MATHEMATICS AND STATISTICS

1. Calculate the Index number by the application of Laspeyre¡¦s formula for the

following data.

COMMODITY UNIT CONSUMED PRICE PER UNIT

YEAR 2010 2012 2010 2012

A 20 16 1.2 2.0

B 35 38 2.1 2.4

C 10 9 3.0 4.1

D 45 50 0.8 1.2

And also calculate Fisher¡¦s Index number

2. Obtain the seasonal fluctuations from the following time series by the method of

link relatives.

YEAR / QUARTER I II III IV

2010 65 58 56 61

2011 68 63 63 67

2012 70 59 56 52

2013 60 55 51 58

3. Productivity test of two commodities¡Vpaddy and wheat given the following result.

Mean Yield

(in tones)

Standard

Deviation

No. of

Hectare

Paddy 80 10 120

Wheat 75 12 90

Is the difference between standard deviation is significant?

4. Find out the regression equation showing the regression of capacity utilization on

production.

Averge Standard Deviation

Production (in lakh unit) 35.6 10.4

Capacity utilization (in %) 84.8 8.5

Given that r =0.62

Estimate the production when the capacity utilization is 70%. Also check

whether the regression line is a good fit..

1.7 MANAGERIAL COMMUNICATION

1. ¡§Communication trends have changed very rapidly in managerial practices.¡¨ Discuss

this statement by providing examples from corporate world.

2. Explain about the various models of interpersonal relationship adopted in

Information Technology companies. What are the lacunas you find? Suggest

remedies to overcome the drawbacks.

3. Assume that you are the General Manager of a company involved in

manufacturing agricultural products. Draft a speech highlighting the

satisfactory performance of your company during 2014-15, to be delivered in the

forth coming General Body meeting.

4. ¡§Writing a report is a skill or an art. Elucidate¡¨ ¡V How does a executive writes

reports effectively?

1.8 ADVERTISING MANAGEMENT

1. Enumerate the effects of social welfare advertisement. Enlist its merits and

demerits and state some social issues to be considered while creating social

welfare advertisements.

2. Suggest appropriate media while determining advertisement for real estate

segment products in Indian scenario. How will you decide suitable appeal in

creating advertisement?

3. Enlist the needs and advantages of conducting various types of pre test in

advertising research. Can this pre tests are adoptable in print advertisement and

broad cast advertisement. Elaborate your views with appropriate example. Compare

the benefits of pretest with post test in advertising research.

4. Elaborate the components of an effective advertising layout in print advertisement.

While deciding these ads how advertisers consider various factors involved in it?

According to your choice take any two most effective print advertisements and

analyze combined impacts of various components of advertising layout.

ƒº

M.B.A. ¡V 1ST Year ¡V Assignment

ANNAMALAI UNIVERSITY PRESS 2015 -2016

Annamalai University Assignment Answer

Sunday 27 March 2016

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ANNAMALAI UNIVERSITY ASSIGNMENT ANSWERS PROVIDED. CONTACT : DR. PRASANTH MBA PH.D MOBILE: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com